C2 Architecture transformed a former bookstore into a new Planet Fitness. C2 was responsible for the separation of the bookstore into two separate tenant spaces, one of which was for Planet Fitness.
This club continues to illustrate how C2 carefully integrates Planet Fitness’ branding into the architecture. Branding items are strategically placed not only for aesthetic intent, but also with a guided tour in mind to help employees show what the club has to offer.
This club also features a 30-minute workout area with a gear shaped ceiling space. The ceiling contains color changing LED lighting, which changes from red to green on a pre-determined schedule, thus replacing the standard stop light. This feature gives users a feeling of uniqueness and 360 degree cue when to move to the next station. The 30-minute workout area is also placed to be easily visible from the entry, engaging prospective users from the moment they walk in.